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About us - industry analyst specialists

Industry analysts are our business.

We specialize in helping IT, technology and telecommunications companies communicate with the industry analysts. We enable them to build the relationships so crucial to success in this area.

Our roots go back to 1995, when our parent company - Insight Marketing and Communications - saw the growing importance of the industry analysts in the EMEA IT market and formed Europe’s first dedicated AR practice. Since then, we have gone from strength to strength and in November 2002, we decided the time was right to create a new AR brand. Sunesis was born.

We are part of Chime Communications PLC's technology division, which is the UK's largest hi-tech PR group. Through Chime, we are able to provide analyst relations coverage in the US and Asia Pacific as well as Europe.

Management

David Rossiter, Managing Partner

David has over 10 years experience in delivering PR, media relations and analyst relations programmes to companies in the European hi-tech sector.

His clients have included companies like Accenture, Fujitsu, Hitachi, HP, Motorola, News International, OKI, SAS Institute, Symantec and Vodafone.

Before joining Insight, David worked for two other specialist hi-tech PR consultancies, Harvard Public Relations and The Argyll Consultancies PLC. He started his career in the Marketing Communications department at Boots the Chemists.

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