Hi-tech circle of influence

In the world of technology PR, are the media really as influential as everyone believes? In reality, it is the industry analysts that are the gurus, guiding technology purchasing decisions by providing independent and expert advice on the latest state of the technology market.

They influence

• End-users, who buy their research and consulting services before making any major decisions on which products and services to buy;
  
  
• Technology vendors, who work with the analysts to define their product, marketing and sales strategies and messages;
  
  
• Management consultants, who use their research services when working on major BPO and technology oriented assignments;
  
  
• Equity analysts and venture capitalists, who take advice from the industry analysts when making investment decisions;
  
  
• Media, who feature the opinions of the industry analysts extensively in their stories.

That's why we put the industry analysts at the centre of the hi-tech circle of influence - unique in being called upon by end-users, the media, management consultants, equity analysts, VCs and vendors, to provide expert judgments on what is happening in the technology market.

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