Industry analyst relations



home	Analyst Relations Services Different companies have different analyst relations needs. Our AR services reflect this and enable you to see a real return on your investment. Our services include: Analyst relations outsourcing Analyst briefing tours Analyst Value Index Analyst relations training Analyst relations counsel Research tracking Benchmarking your AR activity Presentation content development Message development and testing Building an in-house AR function Creating an AR website Bespoke consulting Analyst relations outsourcing A tailored communications programme designed to:- - keep the industry analysts up-to-date so they always have an accurate understanding of your company’s strategy and achievements; your products, services and solutions; and your customer base - provide a base of regular contact so the analysts can establish, develop and sustain a positive relationship with your company. Analyst briefing tours A briefing tour project designed to get you in front of the relevant analysts without the need to commit to an ongoing AR programme. We identify the appropriate analysts, set up face-to-face and telephone briefings, work with you on presentation content, attend the briefings, provide full pre-briefing and feedback notes, and track research output. Analyst Value Index A logical, scientific approach to identifying and prioritising the analysts that you should be briefing. After identifying your primary and secondary objectives in communicating with the industry analysts, we create weighted indices that clearly identify which analysts you should be targeting. Analyst relations training We run a variety of analyst relations training courses including: "A Beginners Guide to Analyst Relations" "Advancing your Analyst Relations Activity" "How to Outsource Your Analyst Relations" "Developing a pan-European Analyst Relations Programme" "Setting up an Analyst Relations Website" "How to Brief the Analysts" We can also develop and deliver bespoke training courses that focus on exactly what your company and staff need. Analyst relations counsel We try to take the mystery out of analyst relations by providing the friendly, experienced advice that everyone needs at some stage or other. At times, it’s about devising an entire AR strategy and programme of activity. At other times, it’s as simple as providing re-assurance that your analyst communication is going to be effective, targeted and meet your requirements. Available on the phone or for face-to-face meetings, we can help develop and review AR strategies that dovetail into existing PR and marketing plans, check target lists of analysts, ensure presentations contain the right information and confirm that you are using the best tactics available to achieve your goals. Research tracking Keeping track of what all the various analyst houses are publishing is a major task. Each week (or fortnight or month), we provide you with a summary of published research reports relevant to you, along with details of where you can buy them. Benchmarking your AR activity We have invested considerable time and effort into understanding what the analysts consider ‘best of breed’ analyst relations programmes. By understanding what activity you undertake with the analysts, we are able to benchmark that against what the analysts tell us they want. By conducting interviews with your target analysts, we help you understand what they think of your company’s analyst relations activity and how it plays against your competitors. The end result is an independent and comprehensive review of how effective your AR activity is, its strengths and weaknesses and recommendations on what could be done to improve it. Presentation content development We provide a range of content development services that ensure your analyst presentations are as effective as possible. From writing first draft presentations for your review through to editing existing presentations to ensure they’re appropriate, we ensure you deliver content successfully to the analysts. Message development and testing We identify the most appropriate analyst (not just the best firm but the best person) to help you develop and / or review your messaging. From launching a new product to refining a corporate strategy, the right analyst can either give you the re-assurance you need or can tell you what’s not working – and why. All sessions are entirely confidential and you come away knowing that your messaging is exactly what’s needed to meet your objectives. Building an in-house AR function We provide you with a detailed plan that shows exactly what needs to be done to build a world-class AR function. Then we help you implement the plan. From formulating arguments to convince the board that money is required through to working with your HR department to find the right people, we can help. Creating an AR website A well-structured analyst relations website is an important tool in the delivery of a successful AR programme. We will advise you on the characteristics that successful AR sites have, how to structure your site and the information it should contain. We can then work with your own in-house team or collaborate with our sister company Inspired Digital (Hyperlink to www.inspired-digital.co.uk) to create, design and publish your AR website. Bespoke consulting Every company has its own analyst relations needs. Because of our experience, knowledge and understanding of the analyst community, we are fully equipped to undertake bespoke one-off consulting projects if our existing range of services doesn’t meet your needs. [HOME]
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Analyst Relations Services